Panculturalism is a unique view of the market that uncovers insights
that are universal but that are also uniquely interpreted and expressed by individuals.
In other words, the New America is about recognizing our similarities
and celebrating our differences.
that are universal but that are also uniquely interpreted and expressed by individuals.
In other words, the New America is about recognizing our similarities
and celebrating our differences.
We know well that agencies want to be
everything to everyone. And it never quite works.
Therefore, Team Ignition is not an agency that
does everything but an agency that is a portal
into specialized agency resources.
everything to everyone. And it never quite works.
Therefore, Team Ignition is not an agency that
does everything but an agency that is a portal
into specialized agency resources.
Client
Marketing
Needs
Marketing
Needs
Specialized
Agency
Resources
Agency
Resources
Whether a client needs a brand consultancy
practice, or an Asian agency or a Hispanic PR
firm or an African American agency with heavy
digital and social media experience, or all four,
Team Ignition will harness their expertise,
establish insightful Pancultural strategies and
execute on go-to-market tactics.
practice, or an Asian agency or a Hispanic PR
firm or an African American agency with heavy
digital and social media experience, or all four,
Team Ignition will harness their expertise,
establish insightful Pancultural strategies and
execute on go-to-market tactics.
"Who can uncover insights and messages for diverse groups and yet help me stay true to my brand?"
single
point
of
contact
point
of
contact
"Who can make my life simple?"
Through a
single-point-of-contact (SPOC),
a complete array of agencies
can bring their expertise
to a client's brand effectively
and with economies not found
in other agency models.
single-point-of-contact (SPOC),
a complete array of agencies
can bring their expertise
to a client's brand effectively
and with economies not found
in other agency models.
